Spent some time today starting our iPhone app for Book Club Leader. We will keep you posted but look for it in early 2011!

It’s official! Book Club Leader is now launched in the app store. We are extremely proud of this app and hope it will make a difference for book clubs and reading groups everywhere. Please take a moment to check it out if you haven’t already. You can buy the app at http://itunes.apple.com/us/app/book-club-leader/id405886470?mt=8 or just check it out and see if it is for you!

We loved seeing the quick review on StylingiPadApps.com, especially the part about “A beautifully designed book club application.” Thanks for promoting us. We will be live in the app store on Wednesday, Dec. 15, 2010.

Although it was reported as a glass-half-empty story on Yahoo Finance, two-thirds of all iPad owners are using their devices to read books on. I think this is a higher number than most people would think since so much of the book-reading attention has been given to the Kindle and Nook. Yahoo Finance makes the claim that book reading is getting overlooked on the iPad. They say:

This is slightly misleading though. Some analysts say that 28 million iPads could be sold in 2011. Seems like 65 percent of that numbers is a pretty signficant group that is very interested in books. The remaining 35 percent could also be using the device for research as to which titles to buy and then reading them on their Kindle or Nook. Regardless, this report is misleading and doesn’t provide much of a claim that the iPad is suffering.

Apps like our forthcoming Book Club Leader are aimed at the interface side of the iPad and how you can use it to make your book experience that much better. Whether people are using the device to read is just a small part of how the iPad is changing publishing.

Original story on Yahoo Finance: http://finance.yahoo.com/news/Simba-Estimates-13-of-iPad-iw-3714802290.html